Professional practice 2

DEVELOPMENT OF SMART CASUALS INSPIRED FROM RAJPUTANA CLOTHING THROUGH AJRAK PRINTING AND LEATHER EMBOSSING

PROFFESSIONAL PRACTICES 2

Submitted By:

AYUSHEE CHAWDA

Cohort 2014-16

In partial fulfillment of the requirements for the Masters in Fashion and Textiles

Under the supervision of

Ms. SanyogeitaaChadha

Ms. PrachiMehrotra

Pearl Academy Department of Fashion Styling and Textile

CERTIFICATE

This is to certify that the PROFFESSIONAL PRACTICE project ‘DEVELOPMENT OF SMART CASUALS INSPIRED FROM RAJPUTANA CLOTHING THROUGH AJRAK PRINTING AND LEATHER EMBOSSING’ is a bonafide work by AyusheeChawda (cohort 2014-16) pursuing Masters in Fashion and Textiles at Pearl Academy, New Delhi.

Date 8thDecember 2015 

Place New Delhi

Ms. PrachiMehrotra

 Course Leader

MAFT

Pearl Academy

 Department of Fashion Styling and Textile

ACKNOWLEDGEMENT

I would like to thank Ms. SanyogeitaaChadha, Head of department, Fashion and Textiles and Ms. PrachiMehrotra, Course leader, MAFT for giving me opportunity of doing Research Project in Fashion Designing, as it would have been difficult for me to complete the project in the shape without this necessary guidance and inspiration.

I am indebted to the following people for sharing with me their invaluable time, opinion and knowledge to help me in the preparation of the project.

I also thank all the respondents, which also include the craftsmen who gave me their precious time in understanding the project, and give me the best possible results I desired for.

INDUSTRY FEEDBACK

MANISH MALHOTRA

(Bollywood fashion designer)

“Very interesting work, lovely fabrics, how much meters of fabric can you get me? Keep it up”

SHANTANU AND NIKHIL

(Fashion designers)

“Nice work, keep it up”

GAURAV 

(Fashion stylist at ITC, Pearl Alumni)

“The work is eye catchy but needs to think about retailing and promotions if you want to start up your own brand because it is very important to create a market where you can sell your product. Also can experiment with new prints and colors rather than blue and red.”

MIMI SPHMIDT

(H.O.D interior and styling, Pearl Academy)

“Really impressive work, love the way how traditional meets modernism. Design development in the field of crafts is really inspiring and beautiful, should keep up the good work and start working on the idea of opening your own label.”

MARKET ANALYSIS 1

35 people were interviewed and the following data was collected

MARKET ANALYSIS 2

(for Rajput community people)

from the overall analysis it was clear that people are ready to experiment with traditional crafts. Even the Rajput community seems to be quite adaptable to the change in silhouette and surface ornamentation.I was happy that i got very good response from the industry and the designs are accepted on local as well as global platform.